Tag: marketing analysis

• The Art of Customer Journey Mapping

  

  Customer journey mapping is a strategic process that involves creating visual representations of your customers’ interactions and experiences with your brand across various touchpoints.

  3–5 minutes

  October 7, 2025

  Marketing Analytics

  attribution, conversion analysis, marketing analysis, sales growth

  Last Updated:

  March 10, 2026

• How to Use Last-Touch Attribution to Close More Deals and Why it’s Not My Go-To

  

  The Last-Touch Attribution model sheds light on what marketing channels new customer last engaged with. While this model has its benefits, it’s not my go-to. In this post, I’ll cover why.

  4–6 minutes

  July 26, 2024

  Marketing Analytics

  attribution, conversion analysis, marketing analysis, sales growth

  Last Updated:

  March 10, 2026