Mariam Slimane
Unleash your brand's full potential.
Growth Marketing Simplified
This blog is all about sharing my marketing expertise with professionals from various backgrounds, helping them grasp essential marketing concepts to boost their businesses.
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Is Social Media Marketing a Key Channel for Your Business?
Determining if social media marketing is the key channel for your business requires careful consideration of various factors. Before you reallocate part of your budget and resources from key channels that are known to perform to social media, take a moment to evaluate the suitability of social media marketing based on your offerings, target audience Read more
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Pros and Cons of Conversational AI & Autonomous AI Agents in Your 2024 Marketing Strategy
Dive into the advantages and drawbacks of integrating Conversational AI and Autonomous AI Agents into your marketing strategy – hint: it’s not all roses, operational efficiency wins, and personalized customer interactions. It’s clear by now that artificial intelligence (AI) isn’t just a fancy buzzword—it’s revolutionizing the way brands interact with customers. As we dive deeper Read more
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Leading Digital Innovation: Guiding Marketing Teams Through Change
The pivotal role of marketing leadership in embracing the transformation of digital marketing, driving marketing innovation, and steering teams through unprecedented rates of change. Navigating Leadership in the Digital Era The modern leader is not just a steward of current operations but a visionary guiding their team through rapid and at times obscure digital change Read more
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2024 Digital Marketing Technology Predictions
A deep dive into AI, emerging technologies, trends, and strategies shaping growth in 2024 and beyond. As we step into 2024, the landscape of marketing technology is evolving at an unprecedented pace. The infusion of artificial intelligence (AI), advancements in cloud computing, and the increasing importance of data analytics are not just reshaping strategies but Read more
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Marketing Research vs. Market Research
Discover how strategic marketing research and market research can decode the complexities of consumer behavior. Understanding the distinction between marketing research and market research is crucial for any company aiming for success. These two forms of research, while often conflated, serve different but complementary purposes in a company’s strategy. Their correct application can integrate marketing Read more
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Nurturing Team Morale in the Face of External Crises
While our blog typically focuses on the ins and outs of marketing strategies, today we’re taking a brief interlude to address a topic that, while outside our usual scope, is pressing and paramount for leaders everywhere. In the face of external crises like pandemics or conflicts, the role of a leader transcends beyond the usual Read more
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Integrated Marketing 101: Boosting Your Brand’s Online Presence
In my previous blog post, “Breaking Through the Noise: The Digital Marketing Algorithm Hack You Need to Know,” I explored the challenges that modern marketers face and the need for a strategy that can effectively cut through the clutter. One crucial solution to this marketing conundrum is integrated marketing, a dynamic approach that combines and Read more
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How to Win at SEO in 2023
In competition, success is often determined by how well a company understands its customers, competitors, and the market as a whole. Market research is the cornerstone upon which marketing strategies are built, making it a vital step for any business aiming to thrive in today’s competitive environment. Read more
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Marketing Success in Economic Downturns
In competition, success is often determined by how well a company understands its customers, competitors, and the market as a whole. Market research is the cornerstone upon which marketing strategies are built, making it a vital step for any business aiming to thrive in today’s competitive environment. Read more
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20 Must-Try AI Hacks for Marketers
In competition, success is often determined by how well a company understands its customers, competitors, and the market as a whole. Market research is the cornerstone upon which marketing strategies are built, making it a vital step for any business aiming to thrive in today’s competitive environment. Read more
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The 2023 Guide to Influencer Marketing
In competition, success is often determined by how well a company understands its customers, competitors, and the market as a whole. Market research is the cornerstone upon which marketing strategies are built, making it a vital step for any business aiming to thrive in today’s competitive environment. Read more
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A Comprehensive Guide to Launching Your New Product
Achieving a successful product launch demands a level of team synchronization reminiscent of synchronized swimmers gracefully forming intricate patterns in the water. Read more
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Revolutionizing Marketing: AI Tools Pave the Way for a New Personalization Era
As AI becomes an integral part of marketing strategies, it’s ushering in a new era of personalization that enables marketers to work more efficiently than ever before. Read more
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Driving Organizational Alignment Through Product Marketing
One of the key contributors to achieving this alignment at the executive level and cascading it throughout the entire organization is product marketing documentation. When members of your organization across all organizational verticals are adequately equipped with an understanding of your products and the competitive landscape, they will make better day-to-day decisions to push your… Read more
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How to Determine Which Marketing Channels Drive Conversion: Understanding Multi-Touch Attribution
Multi-Touch Attribution Model is a powerful analysis that complements these other attribution models by offering solely looking at the value of each marketing channel as it relates to customer conversions. Read more
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How to Figure Out What Marketing Channels Are Bringing You New Customers: Mastering First-Touch Attribution
The First-Touch Attribution is a powerful way to determine where your leads are coming from. In this post, I delve into what it is and how to use it to optimize your marketing investments and attract more paying customers. Read more
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Discovering Your Optimal Marketing Channels
In today’s hyper-connected digital landscape, businesses face a plethora of optimal marketing channels to reach and engage their target audience. However, it can be challenging to determine which channels are effectively attracting, nurturing, and converting customers. This is where marketing channel analysis comes into play. By analyzing your marketing channels, you can gain valuable insights Read more
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Enhancing Creativity and Collaboration: The Power of a Marketing Brief
In the realm of creative projects, effective collaboration between stakeholders, creatives, and content writers is essential to achieve outstanding results. However, miscommunication and a lack of clarity can often hinder the creative process, leading to subpar outcomes. This is where the importance of a well-designed brief template comes into play. By implementing a structured framework Read more
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Navigating the Shift: From Retail Leadership to Marketing Maven
Making a career change can be both exhilarating and daunting, especially when transitioning from a position of retail leadership to becoming a marketer for an ecommerce brand. My personal journey provided me with a unique perspective on navigating a significant career change. From learning the ropes as my own boss, managing a diverse team of Read more
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Brewing Success: Coffee, Commutes, and Cultivating Remote Professional Communities
Picture this: you wake up, grab a cup of freshly brewed coffee, and settle into your home office. No more rushed morning commutes, congested highways, or packed trains. Transitioning from working in an office with a lengthy 45-minute commute to the world of remote work offers newfound flexibility and freedom. However, one aspect often overlooked Read more
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Unleashing the Power of Marketing: Embracing Technology for a Sharper Competitive Edge
In today’s rapidly evolving business landscape, digital transformation has become an imperative for organizations to stay ahead. As marketing professionals, it’s crucial to understand the importance of leveraging the latest marketing and sales technologies to maintain a competitive edge. Many executives overlook the significance of keeping up with the ever-changing marketing technology landscape and the Read more
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